p: 310 694 4704
e: michaelelishuman@gmail.com
RESUME LINKEDIN
ABOUT
Currently soaking up the California sun in LA on an O1 visa, with a rich and diverse career spanning over 18 years, I have evolved from a Strategist to an award-winning Creative Director. Adept at launching and steering brands, my work encompasses world-renowned brands, impactful charity projects, and everything in between.
My portfolio? It’s a wild ride from serious to downright cheeky, ‘cause, you know, life needs a good laugh. But like the title of my guest lectures at Miami Ad School called “Idea is King”, regardless of emerging trends or technology, I believe it all begins and ends with a great idea.
My work has been recognized at all the major award shows including The One Show, Cannes Lions, Webby Awards, Clio Awards, Epica Awards, NY Festival, Gerety Awards, Effies, and more.
I’m a hands-on creative because I love the work. I like making things. I like making the work better. I like making teams and brands shine brighter than they ever thought possible. Sure, at times advertising can feel like a Rubik's Cube on steroids, but let's not overcomplicate it. Simple ideas are the best ideas.
Amidst AI’s rise, I agree with David Droga who said, “Not all creativity is created equal, and not all ads are worth saving” - so let’s make some work that’s worth saving.
EXPERIENCE
FREELANCE CREATIVE DIRECTOR/COPYWRITER
Los Angeles, 2023-Present
CREATIVE DIRECTOR
McCann Canada 2018-2023
Mastercard, Petro-Canada, Kids Help Phone
SENIOR COPYWRITER
McCann Canada 2015-2018
General Motors, Mastercard, RBC, Hockey Hall of Fame
COPYWRITER
TAXI 2011-2015
Boston Pizza, Canadian Tire, Pfizer, Kraft, McCain
STRATEGIC PLANNER
Cossette 2007-2011
Coca-Cola, McDonald’s, General Mills, Future Shop, University of Windsor, OLG, Shoppers Drug Mart, BMO, Metro, Habitat for Humanity
ACCOUNT CO-ORDINATOR
Cossette 2006-2007
BMO, General Motors
ASSISTANT GOLF PROFESSIONAL
2003-2005
Certified C.P.G.A Golf Professional
Bayview Golf and Country Club
St George’s Golf and Country Club
EDUCATION
University of Guelph
Graduated with a Bachelor of Arts in Psychology
Olivet College, Olivet MI