KRAFT - MiO SPORT
The task was to launch a sports drink for all of us who have a “semi-occasional fitness routine” (the briefs words, not mine). We hid six secret videos inside the commercial for the viewer to find, each video featured our hero character playing one of his sports personas and demonstrating how MiO is a game-changer in the sports drink category. The spots garnered millions of views within days, sales increased 111% from the previous year, brand awareness increased 88%, and I heard countless people singing “squirt squirt squirt” across the country.
Effie Awards Silver / Beverages Non-alcohol
Effie Awards Bronze / Energy, Nutrition Products
ADCC Silver / TV Single
ADCC Silver / Sound Design
ADCC Merit / Special Effects
ADCC Merit / TV Single
Marketing Awards Bronze / Film Television Single
Marketing Awards Bronze / Digital Online Campaign