MASTERCARD
During the pandemic, supermarkets were the most common place to catch Covid. Mastercard used its transaction data to protect both supermarket employees and customers by influencing in-store traffic. Mastercard was able to tell how busy supermarkets were by tracking "taps" (transactions) in the store. More taps = more people in the store. So we partnered Waze to drive people to less busy stores for safer shopping.
One Show Bronze / Creative Use of Data: Innovation & Transformation
One Show Merit / Social Media: Innovation & Transformation
One Show Shortlist / Creative Use Of Date, Real-Time
One Show Shortlist / Creative Use Of Date, Innovation in Lockdown
One Show Shortlist / Creative Use Of Date, Targeting
Cannes Lions Shortlisted / Mobile Technology, Data/Insight
Cannes Lions Shortlisted / Creative eCommerce Culture & Context, Market Disruption Webby Awards Nominee / Apps and Software, Integrated Mobile Experience
Webby Awards Honoree / Apps and Software, Financial: Consumers
Epica Awards Gold / Online & Mobile services
Epica Awards Bronze / Media Innovation
Gerety Awards Silver / Innovation Cut, Digital
NY Festivals Bronze / Corporate Image, Financial Services/Banking
Communication Arts / Advertising, Digital Advertising, Business Golden Drum Silver / Digital, Mobile & Technology, Apps & Mobile Content
Golden Drum Bronze / Engagement, Creative use of Data
Golden Drum Bronze / Engagement, Real-Time Engagement
Golden Drum Bronze / Digital, Mobile & Technology, Digital & Mobile Creativity
Effie Awards Silver / Commerce
Effie Awards Bronze / B2B
