Start Something Priceless

MASTERCARD
I had the privilege of launching Mastercard True Name in Canada. For many LGBTQIA+ people, the name on their bank cards does not reflect their true identity, which can be a source of humiliation, discrimination, or even danger. It was powerful hearing everyone share their stories of bravery and perseverance - their strength is truly inspiring. 

MASTERCARD x CIRQUE DU SOLEIL
Mastercard sponsored Cirque du Soleil to launch Start Something Priceless to be inspired to create the extraordinary. This spot features a boy getting to explore the world of Cirque like only Mastercard cardholders can, which leaves him inspired to chase his dreams only to be upstaged by his sister.