HOCKEY HALL OF FAME
Where Virtual Reality Ends Real Reality Begins. This spot coincided with the Hockey Hall of Fame’s limited-time NHL Centennial Exhibit. Showcasing hockey, this exhibit honors the NHL’s 100-year history. In addition to this special exhibit, the museum hosted life-size versions of goalies and shooters, including Carey Price and Sidney Crosby, as well as hockey’s first 3D film, and memorabilia such as Crosby’s gloves and a larger than life Gordie Howe status.
The 30-second TV spot, ran in both the U.S. and Canada, the Hockey Hall of Fame also gave away its “Real Reality” goggles at events across North America - if you visited certain Cineplex movie theaters, you got your own pair of glasses and watch the ad before the film.
The phrase “Real Reality”, which is now trademarked, plays into the spot where visitors put on empty virtual reality glasses and really experience what’s inside.
TV and Pre-roll
Marketing Awards Silver / TV Single
ADCC Awards Silver / TV Single