PETRO-CANADA
For their first refresh and brand platform in decades, Petro-Canada wanted Canadians to know they were one of the few truly Canadian fuel brands. The inspiration for their new brand platform was drawn from their iconic logo, which features a large maple leaf, much like the Canadian flag. “Live by the Leaf” means that when we put a leaf in our logo, we meant it. It’s a glowing reminder of all we live up to. Because we share more than a country. We share a way to live.
Launch Film
TV and Pre-roll